You’ve had this amazing research idea that you suspect might be of enormous benefit to patients who suffer from hemigolania. You know that it will reduce treatment time, rapidly enhance their quality of life and save the health service enormous amounts of money, and many people a lot of misery. In fact, effects of your bright idea could be a revolutionary exploitation of virtual reality.

Deciding that the idea is worth pursuing, you forge ahead, obtaining funding to carry out the necessary research. Then after three years of hard work with a dedicated team, you find that your intuition was correct. Eventually, your original scientific insight is fully supported and experimental studies are published in very high-ranking journals.